Transform Online Travel Agencies into your most powerful sales channel

Your Listings Deserve Better

Millions of travellers are searching for their next adventure right now on Booking.com, Expedia, Viator, Airbnb, and GetYourGuide. 

The question is: will they find you? And more importantly, will they choose you?

Being listed on OTAs isn't enough. 

To win, you need strategy, compelling storytelling, and relentless optimisation. After 25 years working in tourism marketing as a business owner and strategist, I've seen the difference that expertise makes. 

The tourism operators who thrive on OTAs aren't just lucky. They're strategic.

At Exceptional Experiences, we help businesses like yours transform their OTA presence from an afterthought into a powerful, profitable sales channel that attracts guests, drives consistent bookings, and builds lasting success.

Why OTA Excellence Matters Now More Than Ever

According to Tourism Australia's 2024 Future of Distribution Report, OTAs remain the dominant booking channel for most travellers, especially younger travellers and international visitors who value convenience, verified reviews, and trusted platforms.

Here's what I see most often: tourism operators are leaving significant revenue on the table. Not because they're not on OTAs, but because their presence isn't working for them. Their listings don't rank well. Their descriptions don't convert browsers into bookers. Reviews pile up unanswered. Pricing leaves money on the table. Promotions never see daylight.

The gap between a mediocre OTA presence and an optimised one often means the difference between scraping by and thriving.

What We Do: Expert OTA Growth

We offer a full-service or guided program designed to increase your visibility, conversion rates, and profit across every major OTA platform. 

Here's exactly how we do it:

1. OTA Audit & Strategy

We conduct a thorough analysis of your current OTA presence, pulling your data and benchmarking your performance against industry leaders. 

You'll receive a clear, actionable report showing your strengths, the opportunities you're missing, and your real growth potential. This clarity becomes your roadmap.

2. Optimised Listings That Convert

We completely rework your listings with professional copywriting, powerful imagery curation, and search-optimised keywords that improve your ranking and more importantly, your conversion rate.

Your brand story will be consistent and compelling across every platform, turning casual browsers into paying guests.

3. Strategic Promotions & Packages

Using seasonal insights, consumer trend data, and your own analytics, we design campaigns and value-add offers that drive bookings and get your experiences featured on OTA homepages. The right promotion at the right time can double your bookings.

4. Review & Reputation Management

A strong reputation is your competitive advantage on OTAs. We build systems to encourage positive reviews, respond strategically to feedback, and actively manage your online reputation. This directly impacts your visibility and conversion rate.

5. Monthly OTA Sales Management

Too busy running your business to keep up with pricing updates, availability changes, content tweaks, and promotional campaigns?

Hand it to us. We manage your complete OTA presence while you focus on delivering great experiences to your guests.

6. Mentoring & Training

Prefer to build this capability in-house? We'll train your team on OTA best practices and equip them to manage your presence effectively. We believe in building lasting capacity, not creating dependency.

Investment Options

We work with businesses at every stage. Choose the service level that suits your needs and budget:

• Audit & Optimisation Package: One-time project. Understand exactly where you stand and what's possible.

• Full-Service OTA Management: Cost effective monthly retainer. We take the wheel completely and guarantee you the results.

• Coaching & Mentoring Package: For teams wanting to own this capability long-term.

Our Guarantee

We're confident in what we deliver. We guarantee that our work will generate 5x return on your investment with us. If we don't deliver on that promise, you get your money back. That's how certain we are about our results.

The Results You Can Expect

✅ Improved visibility and search ranking on OTA platforms
✅ Consistent, professional brand presence across all channels
✅ Higher conversion rates and more bookings from existing traffic
✅ Stronger reviews and reputation that work for you
✅ Increased revenue with less effort from your team

Who We Work With

We support tour and activity operators, accommodation providers, attractions, and regional and boutique tourism businesses. Whether you're just starting to explore OTAs or you're already selling but frustrated with your results, we'll meet you where you are and build a strategy tailored to your business.

Why Choose Exceptional Experiences

I've spent 25+ years in tourism, as a business owner and a strategic marketer.

Our team doesn't just understand tourism marketing; we live and breathe it.

We've been in your shoes. We know what works because we've done it, and we've helped hundreds of tourism operators do it too.

We're not interested in vanity metrics or quick fixes.

We focus on what actually drives results: bookings, revenue, and sustainable growth. We help tourism operators move from feeling overwhelmed to feeling confident, with sales strategies and execution that deliver real outcomes.

Ready to Transform Your OTA Performance?

Let's make sure your business stands out where it matters most on the world's most powerful travel platforms.

📧 Book a Free Strategy Call
📞 Contact us directly: info@exceptionalexperiences.com.au

We'll spend 30 minutes understanding your business, analysing your current OTA situation, and showing you exactly what's possible.