Mentoring & Coaching
Learn. Grow. Thrive.
Running a tourism business is rewarding, but let’s be honest—it can also be overwhelming. The juggle of daily operations, seasonal peaks and troughs, and the pressure to bring in consistent bookings is real. If you’re feeling overworked, under-resourced, or just not seeing the growth you want, it’s time to take a new path forward.
That’s where Exceptional Experiences steps in.
Led by tourism industry expert and business coach Sarah Colgate, our mentoring and coaching programs are designed specifically for tourism operators like you—whether you’re just starting out or ready to scale. With decades of experience and a proven track record in sales, marketing and trade engagement, Sarah and her team are here to help you work smarter, build profit, and create the thriving business you dream of.
Why Work With Sarah Colgate and the Exceptional Experiences Team?
• Tourism-Specific Expertise: Sarah brings real-world knowledge from leading award-winning attractions, working with global markets, and navigating tourism’s toughest seasons—including COVID-19 recovery.
• Tailored Coaching: No cookie-cutter strategies. We focus on your business, your goals, and your unique selling points.
• Learn the Skills or Let Us Do It: Want to take the reins yourself? We’ll train and mentor you or your team. Prefer to hand it over? We’ve got you covered with full-service sales and marketing support.
Our Mentoring & Coaching Options
1:1 Mentoring & Coaching
Perfect for business owners and managers looking for tailored guidance, accountability, and strategic advice to grow bookings and revenue.
You’ll gain:
• Confidence in your sales & marketing
• Clarity on your ideal target markets
• Fresh ideas for product packaging and pricing
• Direction on where to spend time and money for maximum return
Coaching for Your Team
Want your staff to be sales-savvy? We’ll train your front-line, reservations, or marketing teams to become confident storytellers and conversion champions. This is ideal for tourism businesses ready to level up their in-house skills.
Digital Power-Up Course
7 Weeks to Grow Your Tourism Business with Tech & Strategy
WHAT’S IN THE COURSE
7 x weekly personalised Zoom sessions with Sarah Colgate
Customised templates, tools, and checklists.
Support via email or WhatsApp between sessions.
Clear, jargon-free guidance based on what actually works for tourism businesses.
A step-by-step action plan tailored to your business goals.
BENEFITS
Clarity & Confidence: Know exactly what to focus on to grow your business
Time-Saving Tools: Get plug-and-play templates and systems that simplify your marketing
Hands-On Support: Work directly with a trusted expert who understands the tourism industry
Smashing Sales on OTA Platforms
Take control of your OTA performance and drive more sales.
WHAT’S IN THE COURSE
OTA Foundations & Channel Strategy
Winning Product Listings that Convert
Visuals that Sell
Pricing, Packaging & Promotions
Leveraging OTA Tools & Data
Reviews, Reputation & Social Proof
Automation, Integration & Time-Saving Systems
Building your 90-Day Sales & Marketing Plan
BENEFITS
Sell smarter, not harder — build listings and pricing that do the work for you
Keep more profit — design promotions and packages without eroding your margin
Future-proof your business — balance OTA sales with direct bookings and repeat guests
International Trade Sales Coaching
Learn how to attract and secure international visitors.
WHAT’S IN THE COURSE
8 x 1:1 Zoom Coaching Sessions with Sarah
Templates: Rate Sheets, Trade Pitch, Communication Tracker
20+ years of expertise.
Weekly Action Plan + Checklists
Midway and Final Strategy Reviews (Weeks 4 & 8)
Certificate of Completion
BENEFITS
Become confidently trade-ready with hands-on help from a trusted tourism expert
Unlock global sales channels like inbound operators, wholesalers, and OTAs
Build a personalised international sales plan that delivers consistent bookings year-round
Tourism Sales & Marketing Mentoring
Take control of your OTA performance and drive more sales.
WHAT’S IN THE COURSE
8 x Weekly 1:1 Coaching Sessions with Sarah Colgate.
Personalised templates, checklists & planning tools to secure more sales.
A winning sales & marketing strategy to secure bookings.
Email access for support and questions between sessions
Certificate of Completion.
BENEFITS
More Bookings & Visibility: Boost online presence and increase both direct and trade bookings.
Expert Coaching: Receive personalised guidance from Sarah Colgate to achieve your business goals.
Sustainable Growth: Develop long-term strategies for consistent success in the tourism market.
Building Better Tourism Business
Find out why we are the best people to help you with your tourism sales and marketing.
WHAT’S IN THE COURSE
8 x Weekly 60-Minute Coaching Sessions with Sarah Colgate.
A Custom Growth Strategy tailored to your business goals.
Email Access to Sarah between sessions for questions and support.
90-Day Action Plan to implement with confidence after the program.
Certificate of Completion.
BENEFITS
Profit-Driven Strategy: Gain clarity on what drives revenue and how to maximise profits across your business.
Scalable Systems: Learn how to create sustainable systems that free up your time and reduce dependency on you.
Expert Guidance: Work directly with Sarah Colgate, a trusted industry expert, to develop a roadmap for growth and success.
Your Next Step: A Thriving, Profitable Business
Tourism is changing, and the operators who thrive will be those who invest in knowledge, strategy, and action. If you’re ready to stop treading water and start building momentum—Exceptional Experiences is here to guide you.
Book a discovery call with Sarah to find the right course or coaching package for your business.