Sales That Drive Results for Your Tourism Business
At Exceptional Experiences, we specialise in helping tourism operators boost bookings, increase visibility, and convert more lookers into bookers, both online and offline.
Featured Service: OTA Audit & Optimisation
Are you listed on Online Travel Agents (OTAs) like Viator, GetYourGuide, Expedia or Booking.com but not getting the results you want?
Our OTA Audit & Optimisation package helps you unlock more sales and better performance from your existing listings.
What’s included:
Audit of up to 5 OTA platforms (max 2 products per platform)
A detailed, customised report with step-by-step actions to improve your listings for maximum sales
A 1-hour strategy session to walk you through the findings and prioritise your next steps
Whether you’re new to OTAs or feel like your listings are underperforming, this service will show you exactly what to fix and how.
When we work with tourism operators, they often ask: "Where should we focus our sales efforts?"
The answer is clear: Online Travel Agencies (OTAs).
OTAs like Booking.com, Expedia, Viator, Airbnb, and GetYourGuide are where the majority of travellers book experiences. They're trusted, convenient, and accessible to international audiences.
The best part? The cost per acquisition through OTAs is significantly lower than building trade relationships from scratch.
But here's what we see: most operators underutilise this channel.
Their listings are poorly optimised.
Their pricing leaves money on the table.
They're invisible in search results.
They're missing campaigns that could double their bookings.
The operators who thrive aren't the ones chasing every sales channel. They're the ones who dominate OTAs first.
Grow Your OTA Bookings & Sales
Why OTAs need to be your sales foundation;
Millions of active travellers searching and booking right now
Lower cost per booking than traditional trade channels
Immediate access to international markets without complex partnerships
Scalable growth that doesn't require you to hire a sales team
Recurring bookings from repeat discovery and visibility
Maximising You Sales from Online Travel Agents
We transform your OTA presence from a forgotten listing into a high-performing, revenue-generating sales channel.
Here's how:
1. OTA Audit & Strategy We conduct a thorough analysis of your current performance across all major platforms. You'll get a clear report on your strengths, missed opportunities, and your realistic growth potential benchmarked against industry leaders.
2. Optimised Listings for Maximum Conversion We completely rework your listings with professional copy, search-optimised keywords, and powerful imagery. Your brand story will shine consistently across every platform, turning browsers into bookers.
3. Strategic Packaging & Promotion Using seasonal insights and consumer trends, we design campaigns and value-add offers that drive bookings and get featured on OTA homepages. The right promotion at the right time can double your bookings.
4. Review & Reputation Management Your reputation directly impacts your visibility and conversion. We build systems to encourage positive reviews, manage feedback strategically, and elevate your online presence.
5. Ongoing OTA Management & Optimization Whether you want us to manage your complete OTA presence (pricing, availability, content, campaigns) or guide your internal team, we ensure your listings work harder every single month.
Services & Package Options
Full-Service OTA Management - $999/ Month
A cost effective monthly retainer
Coaching & Mentoring: - $299 / Call
Build internal capacity through weekly sessions.
Audit & Optimisation Package - $999
One-time project delivering you a step by step guide.
Our guarantee: We'll deliver 3x return on your investment with us. If we don't, you get your money back.
OTA Audit & Optimisation Package
What You Get:
1. OTA Audit
Up to 5 platforms | 2 products per platform
We’ll review each listing through the lens of best-practice sales & marketing performance including:
Visibility & ranking
Quality of imagery
Descriptions and messaging
Pricing & value perception
Package design (combos, add-ons)
Reviews & social proof
Use of features (urgency tools, promotions, etc.)
2. Customised Optimisation Report:
You’ll receive a clear, actionable report tailored to your business, including:
Individual platform reviews
Step-by-step “fix this first” instructions
Screenshot examples and checklists
Recommended changes to maximise conversions
Platform-specific tips for improving ranking
Recommendations on bundling, upselling, and pricing for each OTA
3. 60-Minute 1:1 Strategy Call with Sarah Colgate:
A powerful session where we:
Walk you through the report
Prioritise the actions
Answer your platform-specific questions
Give clarity on what actually drives OTA sales
Provide expert tips and shortcuts
How This Improves Your Business:
Increase visibility and booking conversion
Improve review performance & ranking
Better ROI from commissions
Leverage OTAs as lead generators for direct bookings
Identify platform-specific opportunities
Reduce time wasted on guesswork
Book now to discuss your OTA Audit
Why Work With Us
I've spent 25+ years in tourism as a business owner and as a strategic marketer. Our team understands this industry because we've lived it.
We know how to speak the language of travel buyers, navigate distribution systems, and turn strategy into revenue.
More importantly, we know what actually works. We focus on delivering results, not vanity metrics. We help tourism operators move from overwhelmed to optimised.
Ready to Grow Your Sales?
Let's start where the real growth is: Online Travel Agencies.
Whether you're just starting to optimise your OTA presence or looking to expand into additional sales channels, we'll meet you where you are and build a strategy tailored to your business.
We'll spend 15 minutes understanding your business and get an understanding of what you want to achieve , then we can get started.