Sales Services for Tourism Businesses
The Fastest, Most Cost-Effective Path to Growth
When I work with tourism operators, they often ask: "Where should we focus our sales efforts?"
The answer is clear: Online Travel Agencies (OTAs).
OTAs like Booking.com, Expedia, Viator, Airbnb, and GetYourGuide are where the majority of travellers book experiences. They're trusted, convenient, and accessible to international audiences.
The best part? The cost per acquisition through OTAs is significantly lower than building trade relationships from scratch.
But here's what I see: most operators underutilise this channel.
Their listings are poorly optimised. Their pricing leaves money on the table. They're invisible in search results. They're missing campaigns that could double their bookings.
The operators who thrive aren't the ones chasing every sales channel. They're the ones who dominate OTAs first.
PRIMARY SERVICE: Grow Your OTA Bookings & Sales
Why OTA Should Be Your Sales Foundation
Millions of active travellers searching and booking right now
Lower cost per booking than traditional trade channels
Immediate access to international markets without complex partnerships
Scalable growth that doesn't require you to hire a sales team
Recurring bookings from repeat discovery and visibility
Why OTA Should Be Your Sales Foundation
We transform your OTA presence from a forgotten listing into a high-performing, revenue-generating sales channel. Here's how:
1. OTA Audit & Strategy We conduct a thorough analysis of your current performance across all major platforms. You'll get a clear report on your strengths, missed opportunities, and your realistic growth potential benchmarked against industry leaders.
2. Optimised Listings for Maximum Conversion We completely rework your listings with professional copy, search-optimised keywords, and powerful imagery. Your brand story will shine consistently across every platform, turning browsers into bookers.
3. Strategic Packaging & Promotion Using seasonal insights and consumer trends, we design campaigns and value-add offers that drive bookings and get featured on OTA homepages. The right promotion at the right time can double your bookings.
4. Review & Reputation Management Your reputation directly impacts your visibility and conversion. We build systems to encourage positive reviews, manage feedback strategically, and elevate your online presence.
5. Ongoing OTA Management & Optimization Whether you want us to manage your complete OTA presence (pricing, availability, content, campaigns) or guide your internal team, we ensure your listings work harder every single month.
The Results
Improved visibility and search ranking
Higher conversion rates and more bookings
Strong reputation and positive reviews
Increased revenue from existing traffic
Long-term sustainable growth
Investment & Guarantee
We offer flexible service levels:
Audit & Optimisation Package: One-time project delivering you a step by step guide.
Full-Service OTA Management : A cost effective monthly retainer
Coaching & Mentoring: Build internal capacity through weekly sessions.
Our guarantee: We'll deliver 5x return on your investment with us. If we don't, you get your money back.
COMPLEMENTARY SERVICES: Build Additional Sales Channels
Once your OTA foundation is solid and delivering consistent growth, we can help you expand into other proven sales channels. These work well as secondary growth strategies:
Domestic Leisure Sales
Tap into Australia's thriving domestic market. We help you:
Develop seasonal and event-driven campaigns
Get featured in travel trade promotions
Connect with Australian travel wholesalers and agents
Best for: Businesses wanting to diversify beyond international OTA bookings and capture domestic travellers.
Inbound & International Trade Sales
Position your product with international tour operators, wholesalers, and tourism bodies. We help you:
:Develop contracts and rates for Inbound Tour Operators (ITOs)
Build relationships with international distributors
Align with Tourism Australia and global campaigns
Best for: Experiences with strong international appeal or those wanting to reach high-volume tour groups.
Student & Education Travel
Unlock year-round revenue from schools, educational groups, and youth organisations. We help you:
Develop curriculum-aligned educational packages
Connect with schools and education travel agents
Position your experience as both engaging and educational
Best for: Experiences with cultural, historical, or learning value—from school excursions to cultural exchanges.
Groups, Meetings, Conferences & Incentives (MICE)
Capture corporate and group bookings with big volume potential. We help you:
Develop compelling proposals for corporate groups
Create customised itineraries and value-add inclusions
Generate leads from event planners and incentive houses
Best for: Experiences that can accommodate group bookings and offer strong off-season or midweek potential.
The Strategic Approach
Here's how we think about your sales growth:
Phase 1: Dominate OTAs (Fastest ROI) Build a high-performing OTA presence that consistently drives bookings and revenue. This is where you get the most bang for your buck.
Phase 2: Diversify Strategically (Long-term Growth) Once OTAs are performing well, add complementary channels (domestic sales, trade partnerships, corporate groups) to maximise revenue and reduce dependency on any single channel.
Phase 3: Integrated Sales Strategy (Sustainable Scale) Manage a diversified sales portfolio that works together with OTAs as your consistent revenue engine and trade channels adding volume during strategic periods.
Why Work With Us
I've spent 25+ years in tourism as a business owner and as a strategic marketer. Our team understands this industry because we've lived it.
We know how to speak the language of travel buyers, navigate distribution systems, and turn strategy into revenue.
More importantly, we know what actually works. We focus on delivering results, not vanity metrics. We help tourism operators move from overwhelmed to optimised.
Ready to Grow Your Sales?
Let's start where the real growth is: Online Travel Agencies.
Whether you're just starting to optimise your OTA presence or looking to expand into additional sales channels, we'll meet you where you are and build a strategy tailored to your business.
We'll spend 30 minutes understanding your business, analysing your current OTA situation, and showing you exactly what's possible.