Tourism Sales
Ready to grow your tourism bookings? We’re your sales team, without the overhead.
Running a tourism business is hands-on and all-consuming.
Finding time to grow sales, build trade relationships, and secure new business? That’s the part that often gets pushed aside.
At Exceptional Experiences, we step in as your expert sales team, representing your product, securing new partnerships, and getting your experiences in front of the right people. Whether you’re targeting the domestic market, the international trade network, or want to grow direct bookings, we help you build a sales strategy that delivers results.
What We Do
💼 Domestic & International Leisure Sales
We connect you with travel agents, inbound tour operators (ITOs), wholesalers, and online platforms that match your ideal customer. Our goal? To get your product loaded, listed, and booked.
🌐 Online Travel Agent (OTA) Strategy
We review and audit your OTA listings (like Viator, GetYourGuide, and Expedia) to improve visibility, create better packages, and drive more bookings. We help you load and optimise your products so they work harder for you.
📦 Campaigns, Packaging & Partnerships
We get you involved in trade campaigns, tourism initiatives, and collaborative marketing opportunities that you may be missing out on. From combo deals to group-friendly options, we make your product easy to sell.
🎯 Targeted Market Segments
Tap into niche and high-value markets including:
Student & Educational travel
Groups & Incentives
Meetings, Conferences & Events (MICE)
Special interest and cultural travel
We know how to position your experience to appeal to these unique segments.
📊 Sales Strategy & Trade Support
We build a customised sales strategy tailored to your goals, product, and ideal audience and then we help you execute it. From trade show representation to one-on-one sales calls, we do the legwork so you don’t have to.
Why Work With Us?
We understand the tourism industry because we’ve lived it.
Led by industry expert Sarah Colgate, our team knows how to speak the language of travel buyers, navigate complex distribution systems, and turn relationships into revenue.
Whether you need help entering the travel trade, boosting your presence on booking platforms, or developing a year-round sales strategy, we’ll be there working as part of your team to secure more business.
Let’s Get Selling
No more cold calls, confusing systems, or missed opportunities.
Let’s connect your experience with the people ready to book it.
DOMESTIC LEISURE SALES
Tap into the thriving domestic market with strategies designed to attract Australian travellers looking for authentic, enriching getaways. We work with you to develop tailored campaigns and collaborate with domestic travel agents, tourism bodies, and industry networks to increase visibility and drive bookings.
WE HELP YOU:
Develop seasonal and event-driven campaigns
Get featured in travel trade and consumer promotions
Connect with travel wholesalers and travel agents across Australia
INBOUND & INTERNATIONAL LEISURE SALES
Australia is a bucket-list destination—and we help put your product front and centre with international travellers. From partnering with Inbound Tour Operators (ITOs) to aligning with Tourism Australia and international campaigns, we make sure your experience is market-ready and globally visible.
Our services include:
• Contracting and rate development for ITOs
• Training and relationship building with international wholesalers
• Language-appropriate sales tools and trade representation
STUDENT & EDUCATION TRAVEL
We unlock opportunities in the student and education travel segment, a high-volume and year-round revenue stream for tourism businesses. Whether it’s school excursions, educational camps or cultural exchanges, we help you position your product as both fun and educational.
How we help:
• Develop packages tailored to student and youth interests
• Align with curriculum-based learning outcomes
• Connect with schools, education agents, and youth travel organisations
GROUPS, MEETINGS, CONFERENCES & INCENTIVES (MICE)
Group travel means big volume and strong midweek and off-season potential. We position your product for corporate retreats, incentive programs, and group getaways—ensuring your experience delivers exceptional value and memorable moments.
We provide:
• Proposal development and pitch support for group travel organisers
• Customised itineraries and value-add inclusions
• Lead generation from event planners, PCOs and incentive houses
ONLINE TRAVEL AGENTS (OTAs): AUDIT, LOAD, OPTIMISE & ACTIVATE
Are you listed on major booking platforms but not seeing the results you want? We take your OTA presence from passive to powerful. From optimising your listings to participating in global campaigns, we ensure your online presence works for you.
Our OTA services include:
• Audit & review to identify performance gaps
• Product loading and rate strategy setup
• Development of packages and product combos
• Campaign participation and promotional activation
• Ongoing analysis and reporting to grow your share of bookings
WHY PARTNER WITH EXCEPTIONAL EXPERIENCES?
✔ A ready-to-go sales team with proven industry connections
✔ Expertise across all travel segments
✔ Customised sales strategies aligned with your goals
✔ Led by tourism expert Sarah Colgate
Let us build your sales channels so you can focus on what you do best—delivering exceptional experiences.
