Tourism Marketing

STRATEGIC MARKETING FOR TOURISM OPERATORS WHO WANT TO GROW

Smart Marketing That Drives Real Bookings

At Exceptional Experiences, we know that great marketing isn’t just about looking good, it’s about getting results.

That’s why we offer tailored marketing services specifically for tourism operators who are ready to grow. Whether you’re looking to increase direct bookings, stand out online, or build loyal customer relationships, our team becomes your in-house marketing department, without the overheads.

What We Do

📣 Social Media Marketing

We manage your presence on Facebook, Instagram, and YouTube with content that captivates and converts. From eye-catching visuals to strategic campaigns, we keep your brand front of mind for your ideal customer.

🌐 Website Content & Management

Your website should do more than just look good—it should work hard to bring in bookings. We update, refresh, and manage your site content to improve user experience, SEO performance, and conversion rates. Need new blog content, tour pages, or package write-ups? We’ve got that covered too.

🔍 Google Business Profile Management

We ensure your Google presence is polished and up to date—so your business is visible, appealing, and easy to book. We optimise your listing, add content, respond to reviews, and track performance.

📬 Email Marketing

Turn past guests into future bookings with engaging, sales-driven email campaigns. From newsletters to automated sequences, we help you stay connected with your audience and generate repeat business.

🎯 Digital Advertising – Meta & Google Ads

Reach travellers where they’re searching and scrolling. We create and manage targeted campaigns on Google and Meta (Facebook & Instagram), optimised to maximise your return on ad spend. Whether you’re promoting low-season specials or long-term packages, we ensure your ads are seen by the right people.

💬 Customer Communications & Review Management

Your reputation matters. We help you manage guest communication and online reviews—responding professionally, encouraging positive feedback, and turning great experiences into powerful marketing tools.

Exceptional Experiences - Why Choose Us?

We’re tourism marketing experts who understand your business. We don’t just tick boxes, we build strategies that move the needle.

Whether you want us to handle everything or work alongside your team, we’ll customise a plan that fits your needs, your voice, and your goals.


Here is some more detailed information on the services we provide.

Social Media Marketing

Connect. Engage. Convert.

Your social media presence isn’t just about posting pretty pictures—it’s about building connection, trust, and ultimately, bookings.

At Exceptional Experiences, we manage your business profiles on Facebook, Instagram, and YouTube to ensure your brand stands out where your customers are spending their time. We create and schedule compelling content that showcases your unique tourism offering, inspires travel, and encourages action.

Our Social Media Marketing service includes:

  • Strategic content planning tailored to your business goals and seasonal priorities

  • Captivating visuals and storytelling that highlight what makes your experience unforgettable

  • Reels, videos, and stories designed to increase reach and engagement

  • Community management to keep your audience engaged and connected

  • Campaign support to promote special offers, new products, or events

  • Analytics and reporting to track performance and guide future content

Whether you’re starting from scratch or want to take your channels to the next level, our team becomes your dedicated social media manager, so you can focus on delivering amazing experiences while we build your online presence.

Be seen. Be shared. Be booked.

Let’s make your socials work as hard as you do.

Website Management

More than just a pretty site, your website should sell at lot!

Your website is often the first impression guests have of your business—and it needs to be working 24/7 to inspire action and drive bookings.

At Exceptional Experiences, we offer full website content and management services designed specifically for tourism operators. We keep your website fresh, functional, and focused on conversion, so your visitors turn into paying customers.

Our Website Management service includes:

  • Regular content updates to reflect new products, seasonal offers, or changes to your business

  • SEO-optimised copywriting for tour pages, blogs, and landing pages that rank well and convert

  • Visual enhancements to improve layout, mobile responsiveness, and user experience

  • Page performance checks to ensure fast load times and strong technical health

  • Creation of new content, including tour descriptions, blogs, package details, and itineraries

  • Website audits to identify gaps, errors, and missed opportunities

We work with your existing website platform or help guide you through upgrades when needed. Whether you need a few updates or ongoing support, we make sure your online shopfront works as hard as you do

Because a great experience should start the moment they find you online.

GOOGLE BUSINESS PROFILE MANAGER

Get Found. Get Chosen.

Your Google Business Profile is often your first impression—make it count. We optimise and manage your listing so you’re not just showing up in search, you’re standing out.

We manage:

• Business profile updates and keyword-rich descriptions

• Review management and response strategies

• Weekly content posts and photo updates

• Insights and performance tracking

Show up with confidence when potential customers are searching

Email Marketing

Stay top of mind and in their inbox.

Email marketing is one of the most powerful tools to drive repeat bookings, promote offers, and build a loyal customer base. At Exceptional Experiences, we help tourism businesses turn past guests into future bookings through smart, targeted email campaigns.

Our Email Marketing service includes:

  • Custom-designed newsletters that share updates, seasonal specials, and insider tips

  • Automated email sequences to welcome new subscribers, re-engage past guests, or follow up on enquiries

  • Personalised messaging that speaks directly to your audience’s interests and travel desires

  • Segmentation strategies to target the right guests with the right message at the right time

  • Campaign management & reporting so you know what’s working—and what’s converting

Whether you want to build stronger relationships, fill gaps in your booking calendar, or keep your brand front of mind, we create campaigns that are not just beautiful, but built to sell.

Your guests loved their experience, let’s invite them back.

Previous

Sales