Tourism Growth Courses
Grow Your Tourism Business with Proven Strategies, Tools & Personalised Support
At Exceptional Experiences, we help tourism operators build profitable, sustainable businesses through tailored coaching, mentoring and hands-on guidance.
All programs are delivered by Sarah Colgate tourism expert, business owner and industry leader with 25+ years of hands-on experience building award-winning tourism brands.
Whether you’re struggling with OTAs, unclear on your marketing, trying to attract international visitors, or simply feeling overworked and stretched too thin, these courses give you the structure, strategies and support to grow your business with confidence.
Digital Power-Up Course
7 Weeks to Grow Your Tourism Business with Tech, Tools & Smart Marketing
WHO THIS COURSE IS FOR:
Perfect for tourism operators who feel overwhelmed by digital marketing or inconsistent with content and want clear, simple systems. Ideal for small teams needing structure, confidence and time-saving templates.
WHAT’S INCLUDED
7 x personalised weekly Zoom sessions with Sarah
Customised templates, tools and checklists
Email or WhatsApp support between sessions
Jargon-free guidance tailored to your business
A step-by-step digital action plan.
BENEFITS
Clarity & Confidence: Know exactly where to focus your time
Time-Saving Tools: Plug-and-play templates that remove guesswork
Hands-On Support: Real-time coaching to keep you progressing
GREAT FOR
Operators who want to streamline their marketing, increase direct bookings, and finally get organised online.
Smashing Sales on OTA Platforms
WHO THIS COURSE IS FOR:
Tourism operators relying on OTAs but not seeing strong conversion, or those wanting to reduce reliance on discounting and strengthen both OTA and direct sales channels.
WHAT’S INCLUDED
OTA Foundations + Channel Strategy
High-converting product listings
Visuals & copy that sell
Pricing, packaging & promotions
Understanding OTA data & tools
Managing reputation & reviews
Automation & time-saving systems
Build your own 90-day sales & marketing plan
BENEFITS
Sell smarter, not harder with optimised listings
Keep more profit by designing promotions that don’t degrade margin
Future-proof your distribution strategy across OTAs & direct channels
GREAT FOR
Operators who want to improve visibility, increase ranking performance, and boost sales without spending more on commission.
Optimise Your OTA Presence, Drive Sales & Maximise Profit
International Trade Sales Coaching
WHO THIS COURSE IS FOR:
Operators wanting to grow into international markets such as inbound tour operators, wholesalers, and international OTAs and those unsure where to start or how trade relationships really work.
WHAT’S INCLUDED
8 x 1:1 Zoom sessions with Sarah
Templates: Rate Sheets, Trade Pitch, Communication Tracker
Weekly action plans + checklists
Midway & final strategy reviews (Weeks 4 & 8)
Certificate of Completion
BENEFITS
Become confidently trade-ready with expert support
Unlock new global channels and year-round demand
Build a personalised international sales strategy for ongoing growth
GREAT FOR
Established operators ready to scale beyond domestic visitors and diversify their sales mix.
Become Trade Ready & Attract International Visitors
Tourism Sales & Marketing Mentoring
Expert 1:1 Guidance to Increase Bookings & Build Long-Term Growth
WHO THIS COURSE IS FOR:
Tourism operators needing personalised coaching and accountability across both sales and marketing. Ideal for those who want direct support implementing strategies that work.
WHAT’S INCLUDED
8 x Weekly 1:1 sessions with Sarah
Personalised templates, planning tools & checklists
Support for both trade & direct sales strategies
Email access for questions between sessions
Certificate of Completion
BENEFITS
More bookings & visibility through optimised marketing
Expert coaching customised to your business
Sustainable, long-term growth strategies
GREAT FOR
Operators wanting ongoing expert support, clarity and consistent action.
International Trade Sales Coaching
Become Trade Ready & Attract International Visitors
WHO THIS COURSE IS FOR:
Tourism owners who feel stretched, overwhelmed or stuck working in the business rather than on it. Ideal for operators wanting clear systems, improved profitability, and a business that doesn’t rely solely on them.
WHAT’S INCLUDED
8 x Weekly 60-Minute Coaching Sessions
A fully customised growth strategy
Email access to Sarah for questions and support
A 90-Day Action Plan for implementation
Certificate of Completion
BENEFITS
Profit-Driven Strategy – Identify what actually drives revenue
Scalable Systems – Free up time and reduce burnout
Expert Guidance – Build a stable, sustainable business
GREAT FOR
Owners wanting to step back from day-to-day operations, build capacity, and increase overall business performance.
Which Course Is Right for You?
Use this quick guide:
| If you want to… | Your best fit is… |
|---|---|
| Improve digital marketing & get organised | Digital Power-Up |
| Increase OTA sales & improve listings | Smashing Sales on OTAs |
| Attract international visitors & work with trade | International Trade Sales Coaching |
| Increase bookings & get personalised sales & marketing guidance |
Tourism Sales & Marketing Mentoring |
| Build profit, improve systems & reduce overwhelm | Building a Better Tourism Business |
Ready to Grow Your Tourism Business?
Book a free 15-minute strategy call with Sarah to find your best next step.