Profitability & Pricing Strategy
Increase profit — without simply working harder
If you’re busy but margins are tight, pricing feels messy, or cash flow keeps you on edge, this is for you. We help tourism operators improve profitability through smarter pricing, clearer performance tracking, and practical decisions that stick.
We don’t provide done‑for‑you sales or marketing management. We focus on profitability, structure, and capability.
WHO THIS IS FOR
This service is for tourism businesses who are…
Selling well but not keeping enough profit
Discounting to fill gaps and feeling stuck
Unsure what to charge (or how to charge confidently)
Carrying too much cost, time, and complexity per booking
Experiencing seasonal cash flow stress
Ready to make decisions based on numbers — not guesses
What you’ll walk away with
You’ll leave with a clearer, calmer business — and a plan designed to lift profit.
Outcomes may include:
More profit per booking (better margin, better yield)
Pricing that reflects your value (without apology)
A simpler offer that’s easier to deliver and easier to sell
Clarity on what to keep, improve, or stop doing
A weekly/monthly performance rhythm so profit is tracked, not hoped for
THE OUTCOME
WHAT WE WORK ON
What we’ll focus on together
Depending on your business model, we may work through:
Pricing & packaging
Pricing structure (what you charge, how you present it, what’s included)
Seasonal and capacity-aware pricing
Add-ons, upgrades, minimum spends, and bundling (where appropriate)
Margin & cost-to-deliver
What it really costs you (time, labour, suppliers, overhead)
Where profit is being diluted (hidden time drains, inefficiencies, undercharging)
Performance & decision-making
The handful of numbers you should track (and how often)
Targets and thresholds so you know when to adjust
A 30–90 day plan with priorities you can actually execute
Important note: We’re not replacing your accountant/bookkeeper — we help you use your numbers to make better business decisions and improve profitability.
A simple process that creates momentum
Step 1 — Diagnose
We review your current offer, pricing, costs, and performance to identify the biggest profit opportunities.
Step 2 — Prioritise
You get clear recommendations and a focused 30–90 day plan.
Step 3 — Improve
We implement changes in a way that works in the real world of tourism operations.
Step 4 — Embed
We build habits, tools and confidence so the improvements stick.
HOW IT WORKS
WAYS TO WORK TOGETHER
Choose the support that fits your needs
Option A: Profitability Intensive
A focused sprint to review pricing, offer structure, and profit drivers — and leave with a clear action plan.
Option B: Ongoing Profit & Performance Coaching
Monthly or fortnightly coaching to implement changes, track results, and keep you accountable.
Option C: Hour of Power
For fast clarity on one issue: pricing, margin squeeze, cost blowouts, offer confusion, or what to focus on next.
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No — we start with what you have and improve clarity from there.
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No — it suits tours, attractions, accommodation operators, and experience-led hospitality.
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Only what needs changing. The goal is simple improvements that protect margin and reduce stress.
Frequently Asked Questions
Ready to make your business more profitable?
If you’re tired of being busy without the reward, let’s fix the foundations.