Tasmania’s Top 5 Natural Attractions: Why Tourists Flock to Them and How They’re Protected
Tasmania is a destination that captures the hearts of travellers from Australia and around the world.
Its pristine wilderness, ancient forests, dramatic coastlines and unique wildlife create unforgettable experiences that transform visitors.
I wanted to look at Tasmania’s top 5 natural attractions and how they are showcased sustainably to protect their future.
Cradle Mountain, Tasmania
1. Cradle Mountain-Lake St Clair National Park
Cradle Mountain is Tasmania’s icon! With its rugged peaks mirrored in Dove Lake below along with all the surrounding mountains, lakes and natural wonders it’s my top pick.
Tourists flock here for:
Spectacular alpine hikes like the Dove Lake Circuit and the Overland Track.
Close encounters with wombats, echidnas and Tasmanian pademelons.
The opportunity to disconnect from their busy lives and immerse themselves in ancient wilderness.
Environmental protection: Strict visitor number management, maintained boardwalks to prevent erosion, and a shuttle system to reduce vehicle traffic all ensure minimal impact on the delicate alpine environment.
2. Freycinet National Park and Wineglass Bay
Wineglass Bay’s perfect crescent of white sand against turquoise waters is often listed among the world’s most beautiful beaches with the backdrop of stunning Freycinet National Park.
Visitors come for:
The panoramic lookout walk for that iconic photo.
Kayaking in the bay to spot dolphins and sea birds.
Exploring the pink granite Hazards mountains at sunrise.
Environmental protection: Freycinet implements structured walking trails, waste management systems and minimal-impact camping to preserve this breathtaking coastal ecosystem.
3. Bay of Fires
With its striking orange lichen-covered rocks, white beaches and clear blue seas, the Bay of Fires is an unspoilt paradise attracting those seeking:
Beach walks with almost no one else in sight.
Guided Indigenous cultural tours sharing palawa heritage.
Eco-luxury lodge stays blending comfort with nature connection.
Environmental protection: The area’s tourism focuses on low-impact guided walks, respecting cultural heritage sites, and sustainable accommodation that blends into the environment.
4. Tarkine Rainforest (Takayna)
This vast temperate rainforest is one of the last of its kind in the world. It’s breathtaking and calming all at once.
Visitors are drawn to:
Its ancient myrtle and sassafras forests date back 60 million years.
Wildlife spotting including platypus, wedge-tailed eagles, and rare burrowing crayfish.
Experiencing deep peace walking through moss-laden gullies.
Environmental protection: Tarkine tourism operators lead small group eco-tours and work with conservation groups to advocate for the region’s permanent protection, balancing access with preservation.
5. Bruny Island
A short ferry ride from Hobart transports travellers to Bruny Island’s dramatic seascapes, gourmet produce, and wildlife.
They visit for:
The Neck Lookout’s sweeping ocean views.
Eco-cruises to see seals, dolphins, and migrating whales.
Fresh oysters, artisan cheeses, and island-made fudge.
Environmental protection: Bruny Island’s operators lead with responsible wildlife viewing codes, sustainable seafood harvesting, and supporting local landcare initiatives.
Richmond, Tasmania
Tasmania: A Leader in Sustainable Nature Based Tourism
Tasmania understands that its natural attractions are its greatest asset.
The state showcases them with:
Visitor caps and controlled access to fragile areas.
Eco-certified operators leading immersive, respectful tours.
Community-driven conservation programs ensuring tourism revenue protects the environment it depends on.
Travellers leave Tasmania not just with beautiful photos but with a renewed sense of connection to nature and an understanding of why it must be protected.
How Your Business Can Embrace Sustainable Destination Marketing
Tasmania is a powerful example of promoting iconic natural experiences while safeguarding their future.
If you want to position your tourism product as a sustainable, transformative experience that today’s travellers demand, Exceptional Experiences can help.
Our team will:
✅ Develop your marketing messages to highlight nature, culture, and sustainability.
✅ Design sales strategies targeting eco-conscious markets.
✅ Create social media and website content that drives bookings while telling your authentic environmental story.
Contact Exceptional Experiences today. to build your tourism brand into a business that attracts visitors and protects the places they come to see.
