Innovation & Regenerative Visitor Economy Support



Build a tourism future that benefits communities and visitors.

We help destinations design innovation initiatives that lead to better product, stronger operators, and growth that protects what makes your region special, reflecting the shift toward more sustainable tourism explored in Navigating the Path Forward in Sustainable Tourism

 What you will achieve

  • Innovation initiatives that move beyond ideas into implementation

A group of people working on laptops around a table in a wooden interior space, with large windows and a modern chandelier overhead.

 What we do

1) Design innovation programs

  • Challenges/sprints, incubators, capability programs, or pilot initiatives

  • Focus on practical outcomes: product, profit, systems, collaboration

2) Embed regenerative principles

  • Encourage tourism that supports community benefit, cultural respect and environmental protection

  • Help stakeholders align on “what success looks like” for the destination

3) Support pilots + implementation

  • Select pilot operators or precincts

  • Provide templates, guidance, and training so pilots are deliverable and scalable

4) Build measurement and reporting

Two women sitting at a wooden conference table, engaged in conversation. One woman is wearing glasses and a blue top, smiling, taking notes with a pen. The other woman has long dark hair and is wearing a dark blazer. They are in a room with a brick wall background, and a laptop and notepad are on the table.

Deliverables

  • Innovation program design + delivery plan

  • Workshop/sprint facilitation + toolkits

  • Pilot framework , selection, deliverables, measurement

  • Stakeholder reporting and outcomes summary

  • Implementation roadmap for scaling

A group of three young women sitting at a wooden table, laughing and using laptops and tablets in a cozy cafe with a gray wall and plants in the background.

Engagement options

  • Innovation Sprint (2–4 weeks)

  • Innovation + Capability Pilot (8–12 weeks)

  • Annual Innovation Partnership (6–12 months)

Two women are engaged in a conversation by a large window in a modern office building. One woman is sitting on a ledge, while the other is standing, and they are both smiling.
View from an airplane window showing the wing and the sky above with clouds below.

Want innovation that leads to real outcomes for your visitor economy?

  • No — regenerative principles can apply across tourism, hospitality and events while protecting place identity and community outcomes.

Frequently Asked Questions