Experience & Product Development
Build a destination visitors want to return to, and talk about. We help you identify product gaps, develop bookable experience-led product, and structure offers so they’re easier to choose, easier to deliver, and more profitable for operators.
We don’t provide done-for-you marketing management. We focus on product, value, profitability, and capability so operators can execute confidently.
What you will achieve
By the end of this engagement, your destination will have:
A clear view of your experience gaps and high-yield opportunities
A pipeline of bookable products ready for distribution and direct channels
Stronger experience differentiation and storytelling that lifts perceived value
Better packaging and pricing structure that supports operator profitability
Improved consistency and visitor readiness across priority experiences
A practical implementation roadmap (not just ideas)
Who this is for
Best suited for:
Councils, RTOs/LTOs and regional alliances wanting stronger “bookable product”
Regions planning for dispersal, trails, or signature experiences
Destinations wanting to lift quality, yield and sustainability (not just volume)
Teams needing structured facilitation across operators and stakeholders
What we do
1) Product audit + gap identification
Review current experience mix (what exists, what’s bookable, what converts)
Identify gaps by visitor segments, seasons, locations, and themes
Surface high-yield opportunities (where value and margin can improve)
2) Experience design + refinement
Work with operators to develop and refine experiences (or create new ones)
Strengthen “experience promise”, signature moments and delivery consistency
Support experience types including cultural, culinary, Indigenous, nature-based, wellness and events
3) Packaging + value structure
Build packages, bundles and upgrades that lift perceived value and yield
Simplify choices and clarify inclusions so experiences are easy to buy and deliver
Align pricing confidence with experience value (training + frameworks)
4) Visitor readiness + implementation
Ensure experiences are operationally deliverable and consistent
Provide toolkits and templates for operators (so changes stick)
Deliver a roadmap for rollout and prioritisation
Deliverables (what you get)
Depending on scope, deliverables can include:
Destination Experience Audit Summary (gaps + opportunities)
Priority Product Development Pipeline (what to build first + why)
Experience concept templates and bookable product frameworks
Packaging and yield recommendations (practical, implementable)
Operator workshop(s) + toolkits
Implementation roadmap with timelines and responsibilities
How it works
Step 1 — Diagnose: product audit + stakeholder input
Step 2 — Design: develop priority concepts + packages
Step 3 — Build: workshops/co-design with operators
Step 4 — Embed: templates, training and rollout roadmap
Engagement options
Product Audit + Opportunity Map (2–4 weeks)
Experience Development Sprint (4–8 weeks)
Signature Experience Program (8–12 weeks)
Ongoing Product Development Support (quarterly/annual)
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We co-design and train. Operators own the delivery, and we provide structure, tools and guidance.
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Yes — see the “Visitor Experience, Dispersal & Trails” page for trail-specific work.
