Make this summer more profitable, not just busier
Your busiest months should not leave you wondering where the money went.
More bookings will not fix a weak margin.
More traffic will not fix a listing that is not converting.
And a full summer does not automatically mean a profitable one.
Join Sarah Colgate and Shahreen Leech for a free 60-minute webinar about the two sides of a profitable summer: getting the right bookings in, and making sure those bookings leave enough money behind.
and Shahreen Leech
The real summer problem is not always a lack of bookings
Most operators head towards summer thinking the answer is more.
More bookings.
More advertising.
More exposure.
More products.
More hours.
But more volume can simply magnify the problems already sitting underneath the business.
If the price is wrong
You sell more at the wrong margin.
If your booking mix is wrong
Commissions take more than you expected.
If your listings are not converting
More traffic simply gives more people the opportunity to leave.
If you have not planned the cash
You can finish your biggest trading period wondering where the money went.
Busy is not the goal. Profitable is.
This webinar will show you where to look before summer arrives.
Two parts of the same problem
Sarah and Shahreen work on different sides of a tourism business. That is exactly why we are doing this session together.
What does each booking
actually leave behind?
The number that matters is not simply how much you sell. It is what remains after commissions, wages, operating costs, GST and everything else required to deliver that booking.
Sarah will challenge some of the assumptions operators make about:
- Peak-season pricing
- Discounting
- Product and channel mix
- Profit per passenger
- Cash flow
- Planning ahead for GST, tax and super
- What a “good” summer actually looks like financially
Are enough of the people
finding you actually choosing
you?
More traffic is not always the answer here either. Operators can already be receiving hundreds or thousands of views through online agents and marketplaces without converting enough of those views into bookings.
Shahreen will unpack the three things that strongly influence whether a traveller clicks on your listing, and why your inclusions are not the first thing they are judging. She will also look at:
- What makes one experience stand out beside another
- Where operators lose bookings inside their listings
- How your distribution mix affects your business
- Visibility across the major booking marketplaces
- The growing role of AI search in how travellers discover experiences
When both sides work together
Strong distribution can fill your tours. Strong pricing can protect your margin. But one without the other leaves money on the table.
You can have brilliant marketplace visibility and fill your departures with bookings that barely make money.
Or you can have excellent pricing and a profitable product that too few travellers ever find or choose.
The opportunity is getting both working together before peak season starts.
That means better bookings, a better booking mix and a clearer understanding of the money those bookings are actually producing.
You do not need to work harder this summer
You need a business that works better while you are busy delivering.
During this live session, Sarah and Shahreen will challenge some of the assumptions tourism operators make heading into peak season. Not with another 60-minute checklist of things to add to your workload. Instead, they will show you where operators commonly get the numbers, pricing, distribution and conversion equation wrong.
So you can look at your own business differently before the rush begins.
THIS SESSION IS FOR YOU IF
You are heading towards summer and…
You do not need another summer where everybody is exhausted and the numbers still disappoint.
Meet Sarah and Shahreen
Sarah Colgate
Sarah has worked in travel, tourism and hospitality for more than 25 years and has owned and operated tourism businesses herself. She knows what it is like to make payroll, manage seasonality, pay agent commissions and work through a peak season while watching every dollar.
Today she works with established tourism operators on pricing, profitability, direct sales, business structure and reducing the dependence of the business on its owner.
Her view is simple: the numbers tell the story.
Shahreen Leech
Shahreen specialises in tourism distribution, marketplace visibility and improving how tourism products perform across booking platforms.
Today she works with tourism operators across Australia and New Zealand to improve how their experiences are positioned, found and chosen across distribution channels and AI search.
She knows what those platforms are looking for because she has worked on the inside.
One hour before summer could change what you look at
Are you selling the right bookings?
Are enough of the people finding you actually choosing you?
And when those bookings come in, are they leaving enough money behind?
This is not about trying to squeeze even more into an already busy season. It is about seeing the business differently.
Everyone who registers will also receive the webinar recording and Sarah's pricing and profitability checklist.
Questions
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11am in Queensland. 12pm in New South Wales, Victoria, the ACT and Tasmania. 11.30am in South Australia. 10.30am in the Northern Territory. 9am in Western Australia.
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Yes. No pitch, no upsell on the day. If you want to keep talking afterwards you can book a call with either of us.
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Register anyway. We will send the recording and the checklist to everyone who signs up.
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Register, and Scale Tours will send you a booking link for your live listing audit call. It covers the key platforms you sell on, names the operators outranking you, and tells you what is costing you visibility and bookings.
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Tour, attraction and experience operators heading into a peak season, whether you turn over $500,000 or $20 million.