Free webinar for tourism operators
Make this summer pay you back.
A free 60 minute webinar with Sarah Colgate and Shahreen Leech.
Wednesday 21 October | 11am Queensland time, 12pm AEDT | Online | Free
Can't make it live? Register anyway and we'll send you the recording.
WHY NOW
Summer is nearly here.
In a few weeks you will be flat out. And in February you will find out whether all of that work actually turned into anything.
Here is the pattern I see in tourism business after tourism business. Everyone watches passenger numbers. Everyone watches revenue. Almost nobody checks what is left after the commissions, the wages, the fuel and the insurance have taken their cut.
| Revenue is a glamour number. Profit is the one that pays you.
The good news is that there is still time. You cannot rebuild a business in six weeks, and I would not pretend otherwise. But you can make a handful of changes right now that compound the whole way through your peak, and land you in February in a completely different position.
That is what this session is for.
THE SESSION
What You’ll Walk Away With
Sarah on pricing, profitability and structure
- The numbers to know before summer starts, and the ones to stop watching
- How to price for peak, including where variable and dynamic pricing earn their keep and where they do not
- What your market mix is doing to your margin, especially when agents and OTAs carry most of your bookings
- Cash flow, tax, GST and super, and how to pre-plan so February does not knock you over
Shahreen on visibility and distribution
- Why the marketplaces got so crowded, and what the flood of new listings does to an established operator
- How to stand out when your tour looks like fifty others in the same destination
- How to read what is happening to your OTA share, and what to do when it starts sliding
- What AI search is already doing to how travellers find tours, and why the operators moving now are the ones getting named in the answers
Your questions
We will leave time at the end. Bring the awkward ones.
A checklist
Everyone who registers gets a pricing and profitability checklist. Run it over your own numbers the same afternoon.
A free OTA audit
Everyone who registers can request a free OTA audit from Scale Tours. Shahreen will look at your live listings, tell you where you sit against the operators you are competing with, and show you how to meet and then beat them.
YOUR HOSTS
Who’s Running It
Sarah has spent more than 25 years in travel, tourism and hospitality. She owned and operated Aquaduck Gold Coast, Aquaduck Sunshine Coast and Southern Cross Tours, building Aquaduck Sunshine Coast from scratch and taking online sales at Aquaduck Gold Coast from 4% of turnover to 47%. She exited all of it in December 2022 and now works with tourism operators on pricing, profitability and building a business that does not depend on the owner for every little thing.
She is Deputy President of the Gold Coast Central Chamber of Commerce and a Director of the Gold Coast Waterways Authority.
Shahreen has spent her career in travel distribution. A qualified solicitor, she worked in government aviation policy before growing her corporate expertise with Singapore Airlines, where she was posted as Head of Marketing in their New Zealand office before returning home as National Agency Sales Manager for Singapore Airlines Australia. In the last decade, Shahreen moved into tourism tech as Regional Manager ANZ for Pelago by Singapore Airlines and GetYourGuide, and sat on the NSW ATEC Leadership Committee.
She now runs Scale Tours, a one-stop shop to scale tour operator revenue and bookings across distribution channels, including OTAs, wholesale and direct.
Who it's for
Tour, attraction and experience operators heading into a peak season.
Most of the operators we work with turn over somewhere between $500,000 and $20 million. Most are owner-operated or family run. Most are working hard and not seeing what they should at the end of it.
If that is you, come along.
Wednesday 21 October, 11am Queensland time
Sixty minutes. Free. Online. Recording sent to everyone who registers.
The questions that stop people booking
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11am in Queensland. 12pm in New South Wales, Victoria, the ACT and Tasmania. 11.30am in South Australia. 10.30am in the Northern Territory. 9am in Western Australia.
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Yes. No pitch, no upsell on the day. If you want to keep talking afterwards you can book a call with either of us.
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Register anyway. We will send the recording and the checklist to everyone who signs up.
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Register, and Scale Tours will send you a booking link for your live listing audit call. It covers the key platforms you sell on, names the operators outranking you, and tells you what is costing you visibility and bookings.
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Tour, attraction and experience operators heading into a peak season, whether you turn over $500,000 or $20 million.
