Staying Focused for Profitability and Sanity
Stop Chasing "More": Staying Focused for Profitability and Sanity
If you run a tourism business, I bet you've said this:
"We just need more, more products, more packages, more customers, more marketing."
Sounds logical. But here's what I've learned: "more" usually isn't better. It's just faster burnout and thinner margins.
The Busy Trap
I see this all the time. You start with one brilliant experience. Something guests genuinely love.
Then you add another. And another.
Because why not? Opportunities keep showing up.
A local business wants to partner. A customer asks for something custom. You spot a competitor's new tour and think, "Should we be doing that?"
Next thing you know, you're scattered. Costs are climbing. Your team's drowning. Your marketing's trying to talk to everyone and landing with no one.
And your profit? Shrinking.
More Offers ≠ More Money
Biggest myth in business: more options means more sales.
Reality check: every new product or market you chase does this:
Makes everything more complicated
Creates more marketing work
Splits your focus and resources
Muddles your brand
I worked with a boutique tour operator recently. Twelve different tours on their books.
Three were profitable. The other nine? Sucking up time, staff energy, and marketing budget. But they couldn't see it because they were too busy running around doing everything.
We cut it back to their top performers, the tours people actually wanted and that made decent money and focused all their marketing there.
Six months later? Profit up 35%. Stress way down. And they could finally think straight again.
Simplicity Scales. Distraction Drains.
Every time you say yes to something new, you're saying no to something else. Usually the stuff that's actually making you money.
When you strip things back, you get:
Smoother operations
Clearer messaging
A team that's not exhausted
Customers who actually understand what you do
Better margins
Staying focused isn't about being boring or stuck. It's about being smart.
You're building depth, not just width, making what you already have stronger, easier to sell, more profitable.
Focus = Sanity
This isn't just about the numbers. It's about your head.
When you're juggling everything, you never feel like you're winning. You're tired, reactive, always chasing the next shiny thing.
But when you zero in on what you do best? Something shifts.
Your days feel calmer. Marketing gets easier. Your business feels intentional again.
You remember why you started this, to create exceptional experiences, not endless stress.
Mastering the Art of Focus: Strategies to Sharpen Your Mind and Boost Productivity
So Here's My Challenge
This week, sit down and ask yourself:
Which products actually make money?
Which ones do I love delivering and my customers rave about?
Which things am I doing just because I feel like I should?
Then commit to focusing on your core.
Put your energy into selling what you already have, but better. Tighten up your marketing, your pricing, your customer experience, and you'll grow in a way that doesn't exhaust you.
👉 Get in touch, I'd love to help you make it happen.
If you want to read more about building a sustainable tourism strategy, check out: Navigating the Path Forward in Sustainable Tourism
