Articles, Blogs & Case Studies

Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Profit Per Passenger: The Metric That Makes (or Breaks) a Profitable Tourism Business | Sarah Colgate

Revenue and bookings don't guarantee a profitable tourism business. Profit per passenger reveals whether your pricing, distribution channels, and operating costs are truly delivering sustainable returns. Learn why this overlooked metric matters, how static pricing and agent commissions affect margins, and the practical steps you can take to improve profitability without simply adding more passengers.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Get Profitable First, Then Think About Growing | Sarah Colgate

Growth isn't always the answer. Many tourism operators assume adding more tours will increase profits, but expanding before your current business is profitable can create more stress, thinner margins and cash flow problems. Drawing on real experience growing Aquaduck, this article explains why understanding your net profit per passenger, commission costs, pricing and cash flow should come before expansion. If your existing tour isn't generating healthy profits, adding another product often multiplies the problem rather than solving it. Learn the financial measures every tourism operator should know before investing in growth.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Why Tourism Operators Who Master Time Management Grow Faster | Sarah Colgate

Tourism operators often confuse being busy with being productive, especially in seasonal businesses where peak periods create chaos and off-seasons bring exhaustion instead of progress. This article explores why time management is the hidden driver of sustainable growth in tourism, and how structured systems help operators lead better teams, improve profitability, and finally move from survival mode to strategic growth.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Why is my tourism business so quiet in the winter and what to do about it | Sarah Colgate

Full tours, strong occupancy, and a packed calendar should mean healthy profits. Yet many tourism operators find themselves working harder than ever while margins remain stubbornly thin. The problem usually isn't demand, it's what happens behind the scenes. From OTA commissions and operational complexity to owner dependency and poor financial visibility, this article explores the five most common reasons busy tourism businesses struggle to turn growth into profit and what you can do about it.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

A profitable year and a bank account that scares you in July | Sarah Colgate

Seven in 10 tourism operators were profitable last year, yet many still face sleepless nights when winter arrives. The reason is simple: profit and cashflow are not the same thing. While profit looks back over the year, cashflow determines whether you can cover wages, bills, and operating costs during quieter months. Discover why winter catches even successful operators off guard and the simple exercise that can reveal thousands of dollars hiding in your booking channels.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Peak Season Chaos? Your Tourism Business Has Outgrown Its Systems

Peak season should be your most profitable time of year, not your most stressful. If your tourism business feels chaotic whenever bookings increase, the problem may not be demand—it may be that your systems haven't kept pace with your growth. In this article, Sarah Colgate explores six common signs that your business has outgrown its systems and what to do before peak season exposes the cracks.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Is your tourism business busy but Not Profitable? 

Many tourism operators rely on financial reports to measure success, but those reports only show what has already happened. They rarely explain why profits are leaking, why staff feel overwhelmed, or why strong bookings don’t translate into stronger margins. In this article, we explore how a Business Analysis connects financial results with daily operations, helping tourism businesses uncover inefficiencies, identify their most profitable products, and make smarter decisions for sustainable growth.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Building High-Value Partnerships to Grow Your Tourism Experience Business in Australia & New Zealand

Your next booking might not come from ads- it could come from the right partnership. In Australia and New Zealand, experience operators who collaborate with complementary businesses reach new audiences, lower marketing costs, and create bundled offers that boost bookings and guest satisfaction.

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Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

How to Actually Protect Yourself (And Your Team) From Christmas Burnout

The Christmas season can be magical for tourism businesses, but it can also leave you and your team exhausted. Learn how to plan ahead, delegate tasks, simplify offerings, and prioritize rest so you survive peak season without burning out. Practical tips for operators who want to enjoy the holidays while keeping their business profitable and efficient.

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