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Turn quiet weekdays and off-peak seasons into profitable booking opportunities. This practical guide by Sarah Colgate shows tourism and hospitality venues how to attract corporate events, create compelling packages, connect with event organisers, and secure repeat business. Packed with actionable steps and real-world examples, it's designed to help you grow your venue's revenue beyond the weekend crowd.
Turn quiet weekdays and off-peak seasons into profitable booking opportunities. This practical guide by Sarah Colgate shows tourism and hospitality venues how to attract corporate events, create compelling packages, connect with event organisers, and secure repeat business. Packed with actionable steps and real-world examples, it's designed to help you grow your venue's revenue beyond the weekend crowd.