BLOG & RESOURCES
Tourism Business Insights
Practical articles for tourism operators covering profitability, marketing, distribution, operations and the changing visitor economy.
Search the article library
The Creator Funnel: How to Run Content Creators Like a Real Part of Your Business | Sarah Colgate
Stop giving away free tickets and hoping for the best. Discover how to build a creator funnel that helps tourism businesses attract the right content creators, secure valuable content, track results, and generate more direct bookings through a repeatable, measurable system.
Why Your Tour Needs A Content Creator Before It Needs Another Ad
Fresh, authentic content is no longer just a marketing asset, it's a booking tool. Discover why tourism operators should invest in creators before spending more on ads, how creator partnerships build trust and reach, and the practical strategies that turn reels, photos and collaborations into more direct bookings and less reliance on online travel agents.
Not sure what is holding your tourism business back?
Let’s find your biggest opportunities and create clearer path forward.