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Tourism Business Insights
Practical articles for tourism operators covering profitability, marketing, distribution, operations and the changing visitor economy.
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The Market That Fills Your Tuesday Is Not the One That Fills Your Saturday | Sarah Colgate
Full weekends and quiet Tuesdays need different markets. I share how we built a curriculum-aligned school excursion program for TreeTop Challenge, and what to check before pursuing school bookings.
You Have Already Paid For These Guests Once. Stop Letting Them Walk | Sarah Colgate
You have already paid to acquire your guests. Sarah Colgate explains how tourism operators can capture guest relationships, automate follow-ups, generate referrals and build more profitable direct bookings.
Your Venue Is in a Tourism Town. So Why Is It Quiet Monday to Thursday? | Sarah Colgate
Weekend trade alone won't grow a tourism venue. Discover how to attract conferences, corporate retreats and business events by connecting with the right agencies, convention bureaus and corporate decision-makers. Learn practical strategies to fill quiet weekdays, increase occupancy and create a more profitable, year-round business.
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