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Tourism Business Insights
Practical articles for tourism operators covering profitability, marketing, distribution, operations and the changing visitor economy.
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Why a Smarter Sales Process Leads to Higher Profits in Tourism | Sarah Colgate
Most tourism businesses don’t have a sales problem, they have a sales process problem. In this article, Sarah Colgate explains how a smarter booking journey attracts better-fit guests, reduces discounting, and improves profitability while strengthening the guest experience.
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