Overtourism is reshaping travel. With 80% of travellers visiting just 10% of destinations, 2026 is the year to focus on authentic, sustainable experiences in lesser-known regions. Learn how tourism operators can leverage regional dispersal, targeted marketing, and shoulder-season strategies to thrive while avoiding the pitfalls of crowded hotspots.

Transform hidden gems into thriving destinations! Discover strategies for sustainable tourism, authentic storytelling, and community engagement that captivate modern travellers.