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Practical articles for tourism operators covering profitability, marketing, distribution, operations and the changing visitor economy.
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Case Study: From Wilderness to Wellness — How Tasmania Became a Nature-First Adventure Capital
This case study explores how overseas destinations can attract and retain affluent Australian travellers by aligning with their demand for transformational experiences, purpose-driven luxury, extended stays, authenticity, and wellness-led travel. It outlines key traveller behaviours, motivations, and practical destination strategies to build high-yield, long-stay visitation from Australia.
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