Future of Distribution – Market Profiles: India

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How people plan and book travel varies considerably between international markets.

This resource gives you a clearer view of how travellers from India research, plan and purchase travel, including the role of travel agents, direct channels and other distribution partners.

Use the profile to inform decisions about your own channel mix and trade relationships.

It can help you understand why the booking process that works for one international market may not work in the same way for another.

How people plan and book travel varies considerably between international markets.

This resource gives you a clearer view of how travellers from India research, plan and purchase travel, including the role of travel agents, direct channels and other distribution partners.

Use the profile to inform decisions about your own channel mix and trade relationships.

It can help you understand why the booking process that works for one international market may not work in the same way for another.