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India can represent a significant opportunity for Australian tourism businesses, but it should not be treated as one single customer group.
This action plan helps you think through whether the market is right for your business and what may need to change before you target it.
Use it to consider traveller expectations, product suitability, distribution, communication and cultural factors before committing time or budget.
It is designed to help you turn market information into practical decisions for your own product rather than assuming that a growing market automatically means a good fit.
India can represent a significant opportunity for Australian tourism businesses, but it should not be treated as one single customer group.
This action plan helps you think through whether the market is right for your business and what may need to change before you target it.
Use it to consider traveller expectations, product suitability, distribution, communication and cultural factors before committing time or budget.
It is designed to help you turn market information into practical decisions for your own product rather than assuming that a growing market automatically means a good fit.