Marketing Messages Workbook

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If your business sounds different on your website, OTA listings, social media and sales material, customers have to work harder to understand what you offer.

This workbook helps you clarify the messages your tourism business should consistently communicate.

Use it to work through your audience, value, key messages and reasons someone would choose your experience.

The result should make it easier for your team to create marketing that sounds consistent and for potential guests to quickly understand whether the experience is right for them.

If your business sounds different on your website, OTA listings, social media and sales material, customers have to work harder to understand what you offer.

This workbook helps you clarify the messages your tourism business should consistently communicate.

Use it to work through your audience, value, key messages and reasons someone would choose your experience.

The result should make it easier for your team to create marketing that sounds consistent and for potential guests to quickly understand whether the experience is right for them.