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A strong tourism business needs more than good marketing.
This guide uses Sarah Colgate's TRIPSC framework to help you review six important areas: memorable guest experiences, consumer demand, innovation and differentiation, profit and performance, sales and distribution, and business capacity.
Use it as a practical health check across the business. It can help you identify where you are already strong, where weaknesses may be limiting growth and which area deserves your attention first.
The six pillars are designed to help operators connect the guest experience with the commercial health of the business, rather than treating them as separate issues.
A strong tourism business needs more than good marketing.
This guide uses Sarah Colgate's TRIPSC framework to help you review six important areas: memorable guest experiences, consumer demand, innovation and differentiation, profit and performance, sales and distribution, and business capacity.
Use it as a practical health check across the business. It can help you identify where you are already strong, where weaknesses may be limiting growth and which area deserves your attention first.
The six pillars are designed to help operators connect the guest experience with the commercial health of the business, rather than treating them as separate issues.