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Practical articles for tourism operators covering profitability, marketing, distribution, operations and the changing visitor economy.
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What are The Biggest Mistakes Tourism Operators Make in Promoting Their Businesses? | Sarah Colgate
Many tourism operators rely too heavily on traditional marketing methods like print ads and billboards. While these methods have their place, they often fall short in today’s digital-first world.
To stay competitive, it’s crucial to embrace digital marketing strategies that reach a wider audience and engage potential customers more effectively.
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